A scaled-back editor that reduced designer workload and unlocked enterprise adoption.
Lead Product Designer · Ceros · B2B No-Code Platform · Shipped 2024

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The Problem

Problem: Designers on enterprise teams were overwhelmed by simple requests from marketing and sales, creating bottlenecks and slowing content delivery.
Why it mattered: This friction blocked enterprise adoption and contributed to churn.
Why it was hard: Legacy permissions, outdated infrastructure, and conflicting user roles created deep system-level complexity.

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My Role & Ownership

Owned: End-to-end UX from discovery through launch
Led: Problem framing, design prioritization and overall design direction 
Partnered with: Product, engineering, and GTM on scope and rollout 

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Key insights:

• Permissions needed to be foundational, not an afterthought

• “Collaboration” meant very different things across roles

• Preview had to be real-time to support confident editing

• Non-designers needed guardrails, not flexibility

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Key Design Moves

• Moved preview onto the canvas → Enabled real-time feedback and reduced friction from context switching

• Simplified the UI → Made the editor approachable for non-designers

• Unified the collaboration mental model → Reduced permission errors and user confusion

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Results:​

• 22% adoption in first month

• Of the 16.9K users, 19% are active weekly Editor users

• Unblocked 18 enterprise deals​